(Bloomberg didn’t even link to the Financial Times, which published a pdf of the report.) I ask you – are there any references for the sweeping generalizations in this “thought provoking” report? The Guardian (bless them) published the teenager’s “research note” in easy-to-read HTML. Oh, and I’m pretty sure your corporate library has access to either Gartner or Forrester research. Morgan Stanley folks, I point you to Pew Research, Groundswell, Here Comes Everybody, Millennials Rising: The Next Great Generation, Generation We: How Millennial Youth are Taking Over America And Changing Our World Forever, Millenial Makeover, The New Influencers: A Marketer’s Guide to the New Social Media, anything by Yochai Benkler yochaibenkler) or Larry Lessig lessig) or Jeremiah Owyang joywang).
The US bank said the report was “one of the clearest and most thought provoking insights we have seen”, and published it. In the “ I can’t believe that they really said this” category (it may explain the sorry state of banking in the U.S.), Morgan Stanley execs reveal their total disconnect with reality:
(Which succeeded, probably beyond the wildest dreams of their marketing/PR folks.) Enjoy your 15-minutes of fame! Matthew Robson, I believe that the execs at Morgan Stanley used you as PR fodder. Shame on you, Bloomberg, because as a wire service, you helped this story go viral. bank as “fact” - and the MSM jumps all over it. You know Twitter is a Hot Topic when the opinion of one 15-year-old British teen is presented by a U.S.
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